What you need to know before you take the course


Who is this course for?


  • Those with an expertise
  • Those wanting to turn that expertise into a business
  • Those wanting to effectively boost their public credibility around this expertise
  • Those who believe in the power of the internet to grow their business
  • Those who are open-minded about the power of social media to build relationships
  • Those who are dedicated to promoting credibility around an authentic expertise only (being fake will and does lead to failure)

To be a well-rounded communicator (or marketer of your services), you have to understand that perception plays a significant role in the credibility of your messages and due to this knowledge, it’s imperative to learn to alter your communication style as needed. Just by mere understanding that receiving is about perceiving, an entrepeneur can use simple tactics to boost credibility, resulting in longer lasting relationships and established trust.

- Shauna VanBogart, Course Creator

What are the course objectives?

  • 1

    To teach you how to build credibility online through 4 impression management strategies

    Impression management is the ability to engage in specific and strategic actions to create a positive impression and maintain a desired image. Learn about five top impression management tactics that are effective for building online credibility.

  • 2

    To show you how 8 successful entrepreneurs have successfully established credibility online

    We’ll show you exactly how the internet’s top entrepreneurs have employed these impression management tactics to assist them in building credibility around their expertise and subject area.

  • 3

    To give you step-by-step instruction for employing these 4 impression management techniques

    After learning about the importance of these top 4 impression management techniques and how other successful entrepreneurs have utilized these strategies, you’ll get step-by-step instructions for employing them in your own business.

“Credible people are believable people; credible information is believable information.”

-(Tseng & Fogg, 1999)

How does the course work?

  • Understand the Data

    Our training videos and presentations will walk you through the current research regarding personal branding, credibility, and the Internet. Learn about the tactics that make the biggest difference.

  • Learn from the Experts

    Dive into our eight entrepreneurial case studies who have successfully established credibility online through impression management techniques. We’ll show you specific examples and screenshots.

  • Get a Checklist for Action

    Combine this new knowledge and case studies with some action steps. Download our implementation checklist that gives you step-by-step instruction for boosting your own online credibility.

Start building your audience and increasing your revenue

Rise to the top of your industry with a strong online credibility strategy

Take the Course